![]() It increases customer engagement and drives more attention to your page in SERP. Though your product page answers all of the questions customers might have, adding FAQ rich snippets schema will definitely come in handy. They provide information about the place of the page in the website structure which adds on to your customer experience.īreadcrumbs rich snippets make it easier for customers to understand what page they're about to enter. Instead of displaying a page URL that doesn't provide many insights, you can use breadcrumbs. Organization schema markup is best for brand awareness and online visibility of your Magento 2 store.Īdding organization rich snippet allows you to include logo, working hours, address, fax, social media links, and other company info in search results. You can also display a special price (discounted price) as per the configured markup.Ĭustomers might need to compare the prices right in the search results and click on the one that suits their needs best. Offer schema or pricing markup is among the top sale-driving rich snippets you need to implement for Magento. It will let your customers know about products availability right from the results page. That's why availability schema markup is a must for rich snippets in SERP. This makes them bounce off which negatively influences a page ranking. ![]() There is nothing more frustrating for your customers than discovering a product is sold out after they've landed on your website. Wouldn't you be more attracted to such results? 3. It will also help customers define whether your product follows their rating conditions. Adding reviews and rating to the search results ultimately drives attention to your page. However, it alone is not enough to make you stand out. The only thing that makes you different in SERP is a Title and Description. ![]() So, the product schema is used to inform the search engine that the current page is related to the product. However, it is missing the key product properties like SKU, Name, Image, Review, and Brand. Magento by default offers a simplified Google rich snippets markup for product rich snippets. Here are the most important rich snippets for Magento 2 store: 1. They are divided into 2 groups: eCommerce Rich Snippets and Common Rich Snippets. Still, only a few are useful for your eCommerce store. Important Google Rich Snippets for MagentoĪs we've stated before, there are multiple rich snippets used for different purposes. So, they make indexation faster and easier. Rich snippets rely on structured schema markup added to your page's HTML. Search engines regularly index your website pages. ![]() So, the structured markup schema leads to a decrease in bounce rates correspondingly. The more relevant your traffic becomes, the less likely people will leave your website without even browsing. It allows you to target only relevant traffic and drive people really interested in your products. reviews, price, availability, they are more likely to do it. When your potential customer has all the info they need to decide to click e.g. Google rich snippets make your pages stand out by adding relevant data to search results. Increased CTRĮvery Magento store strives to improve its click-through-rate (CTR) metrics. So, Google rich snippets help you stand out and improve traffic even if you're only on your was to the top results. The ultimate goal of every business is to make it to the top. It is the small number of the first 5 search results that get all the attention. There are thousands of pages in SERP that rarely or never get clicked. Here is what that means for your Magento 2 store. They make your pages stand out in search engine page results and do wonders driving more traffic to your store. They don't influence SEO directly and don't improve your website ranking in SERP. You might not see the benefits of rich snippets for Magento right from the start. The most popular rich snippets for Magento are reviews, price, and availability. It improves your website visibility in search, boosts traffic, and brings other benefits to the table. Google rich snippets provide additional information to "communicate" to search engines what your page is about. Rich Snippets are small pieces of code also referred to as Structured Data Snippets that help you to pass structured data about the page contents to Google and other search engines. Important Google Rich Snippets for Magento.
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